Aizu Misato Town Image Character「Aizu Jigen」
In March 2011, the image character “Aizu Jigen” was born in Aizu Misato Town! Immediately after his birth, the town was hit by the Great East Japan Earthquake.
Today, he is working energetically to restore the damaged hometown, just like a little monk!
The character is a graphic representation of an “egg,” inspired by the creation of the town of Aizu Misato. The figure of something coming out of the egg symbolizes the excitement, hope, and expectation that a bud will emerge in the fifth year of the new town and grow for several more years to come.
The black silhouette around the eye represents the shape (boundaries) of Aizu Misato Town itself. This pattern, which is rarely seen in other municipalities, will be effective and differentiated in external PR. It also has an image of Daruma or a rising priest, which are familiar to Japanese people, and is a simple yet distinctive form that can be easily developed into merchandise.
This character is characterized by its eyes. The posthumous name of the great priest Tenkai, who is said to have been born in Aizu Misato-cho, is Jigen Daishi. I wanted to honor his eyes (meaning eyes that see the world with a heart of mercy). Considering such a meaning and the ease of understanding from the outside, we named the character “Aizu Jigen”.
It is the color of the “pure” heart of Aizu Jigen. It is also a pure white state that indicates “the beginning of things”. It also represents “snow,” the “white porcelain ware” of Aizu Hongo ware, the “Sekirei,” the town bird, and the color of the “egg,” which is also the origin of the shape of Aizu Jigen.
It is the color of the town’s flower, the iris, and its specialty, grapes. Purple, which has been considered a noble color since ancient times, also represents “shrines and temples.
It is the color of the “flame” of the kiln where Aizu Hongo pottery is fired. It is also the color of “pickled plums” of Takada ume, a specialty of Aizu, and red berries. Tuesday’s red Aizu Jigen may be a little different from usual…
Wednesday (light blue)
Clear water such as rivers and springs created by nature in Aizumisato Town, and the light blue color is the color of “clear streams”. “Refined sake” made from pure water and “hot springs”, which are places of relaxation in the town, are also represented in light blue.
It represents “green,” the town’s image color, and the “greenery” of rich nature. It is also the green of “Enju” and “Takada Ume,” the town’s trees.
This is the color of golden ears of rice that grow in rich rice paddies. This is also the color of “Aizu Ginseng. It also has the meaning of “prosperous business and economic development.
It is the color of “soil,” the raw material of Aizu Hongo ware ceramics. Brown also represents the color of soil as “rich soil” and “foundation” of history and culture.
For use of the “Aizu Jigen” character, please contact us at the contact information below.
|Contact information||一Aizu Misato Town Tourist Association General Incorporated Association|
|TEL / FAX||TEL：0242-56-4882